MY ROLE: Entire product design from research to conception,
visualization and testing
PROJECT TIME: 1 month
My research highlighted three problems that could all be solved in the same way:
The young and less wealthy do not use taxis because they consider it a luxury.
There are isolated areas, such as villages, where the only way of travelling there is by taxi or
personal vehicle, but not everyone can afford their own car and taxi trips can be very expensive.
Fixed fares, in journeys from travel hubs such as airports, make the price of a trip more expensive.
However, the majority of trips made from the airport are to the same area, so by sharing a taxi, the
price decreases considerably.
Flow of the user through the app with possible variations.